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No, this isn't about Jack Kevorkian. We'll get to him another time (hint: I agree with him).
Instead, the title refers to a beverage that anyone who's ever spent any time working in a fast-food restaurant is certainly familiar with -- the one where you mix up a little bit of everything in the soda fountain into one strange amalgam of sugary syrup and fizz. Recently at Ask MetaFilter, there was a great thread about this drink where the commenters shared their favorite combinations, and the majority consensus was that the drink itself is called a "Suicide".
You can't really buy a Suicide per se at your favorite QSR, but since so many places now have self-service soda fountains, it's pretty easy to mix up just about anything you have the imagination to devise. (Just don't complain when the drink you came up with tastes awful.)
Now, Bloomberg Media reports that Coca-Cola is gearing up for the launch of a new soda fountain that will feature up to 50 different syrup flavors that customers can mix and match. It's an attempt to revitalize the fountain drink category, which has lost ground to a growing preference for bottled drinks. Fountain drinks are insanely profitable for the restaurants as well as the soda companes themselves; a typical fountain drink might only amount to a few cents in cost to the restaurant, but is routinely priced above $1.00. Bottled drinks, while still very profitable for the bottlers, don't represent the same ginormous profit margin for the restaurants.
The Coke people expect to have the first round of units in behind-the-counter locations by fall of this year, with self-service machines to come in 2008.
In Michigan we used to call them "Killer". :)
Posted by Sarah [URL] at 06/13/07
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