Another Minor Peeve

Okay, seriously, is there ANYBODY left on the Internet who HASN’T heard about Kopi Luwak coffee by now? I mean, it seems like this particular item makes the go-round at least once a year, and I know beyond a shadow of a doubt that it’s been an Internet Classic since my first year as a blogger.

And yet, here it is AGAIN! The British press have all had this particular story about the London restaurant serving Kopi Luwak for £50 a cup (the beans alone retail for about $400/lb). Now link-blog Neatorama’s caught on to this, which means that it will spread around the rest of the “blogosphere” faster than you can say “cat shit coffee”. (Ugh, plus I had to use the word “blogosphere”. Now I have to go wash my hands…)

What IS the fascination here? They feed the whole coffee berries to a small wild cat called a civet, which shits the beans out intact because it can’t digest them, and the act of passing through the cat’s intestines supposedly improves the quality of the final product. Okay, we get it now! We don’t need to be told this over and over again just because the average attention span on the Internet is a microsecond.

I suspect that if you knew how a lot of foods are processed you wouldn’t find them any more appealing than coffee beans pooped out by a civet.

2 comments

  1. mig says:

    I haven’t read those articles yet, so perhaps this question is answered in them: do they mention the fact that the popularity of civet satay threatens kopi luwak production? An Indonesian guy i was talking to told me it was delicious, and that as a result much of the beans are cut with normal beans. At first I wondered how long it would be until farmers started civet feedlots to produce kopi luwak industrially. Then I wondered how long it would be until the farmers cut out the middleman and simply started swallowing the beans themselves.

  2. gigi says:

    I prefer “bloggyland” myself.

    If I wanted to taste kitty croutons I would just feed the beans from dunks to Mr. Lucky. I’m going to pass on that.

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