And you thought it was the cicadas. Nope, they’re working up into a high whine over next week’s product announcements, with all signs pointing to this serious makeover of the otherwise underwhelming Apple TV set-top media box. This Fast Company post features FC’s usual unrestrained overzeal (while trying to pass the buck on to Kevin Rose of Digg, but we know better, right?) about the coming total revolution in all human communication that will be caused by the iTV. And Wired, also known for its willigness to get down on all fours for the PR boys from Cupertino, couldn’t wait to tell us how awesome it would be to rent TV shows from iTunes for 99 cents with our new awesome life-changing devices, which will make everything awesome. The one lone voice of sanity that I heard was over at CrunchGear, where writer John Biggs flat out says the existing Apple TV sucks and that the new one, which will bring the tightly-controlled content delivery mechanisms of the iPhone/iPad and iOS, is likely to be even less adaptable to anything but Total Submission To Steve.
