Advertising Age reports that those Burger King "Whopper Freakout" ads gave BK a significant boost in sales of that particular menu item and are the best-remembered ad campaign in the last five years (ad agencies hire firms to measure how well people can remember an ad to gauge its efficacy).
Meanwhile, earlier this week Starbucks announced disappointing sales growth and said that they were planning to close 100 stores and stop opening up new stores every 500 feet. There’s a new Starbucks under construction in my town (to compete with the SIX Dunkin Donuts stores), so it looks like it’s getting sneaked in just under the wire. Also somewhat buried in that story is the announcement that Starbucks will discontinue their breakfast sandwiches sometime this year. Maybe you can pick up one of those turbo-convection ovens cheap second-hand.
Oh, and does anyone in their right mind think that any player on the Patriots OR the Giants is actually going to do the KFC Chicken Dance during the Super Bowl? The NFL has already warned them that they’ll slap a fine on anyone who does, and why would they give KFC a free plug like that? It’s not like the "I’m Going To DisneyWorld!" campaign years ago, where the athlete actually WENT to DisneyWorld after the game. They try too hard with all this guerrilla marketing bullshit these days.
