A couple of weeks ago, I posted what I thought was a screen-cap from the local NBC TV affiliate in Boston, WHDH. Part of my confusion came from seeing part of the “Circle 7″ station logo, and part from the fact that the big story in the local news that day was a massive explosion from a fuel-tanker truck and the cap was about people ejac….er, evacuating due to fire. As a student of broadcast history, I should have known better because the “Circle 7″ logo is nearly ubiquitous all across the United States. It was originally designed for ABC’s owned-and-operated stations in the 1960s, most of which were Channel 7s, to create a “national identity”, but other local stations rapidly adopted some variation on the basic design. This blog post reviews many of the logos in use today, including WHDH’s logo.
