Tag DRM

ALIVE! IT’S ALIVE!

Spore was officially launched yesterday, a couple of weeks ahead of the announced release date. That’s most likely because it had alread found its way onto every major BitTorrent site on the Internet last week, and Electronic Arts wanted to be sure they could sell one or two copies before the entire world had downloaded it for free. Even moreso once the word-of-mouth started making the rounds. Quite a few people are unimpressed, saying that the game is too easy and becomes reptitive quickly. That’ll drive off the hardcore gamers fast, and those are the people who usually buy the game the minute it hits the shelves. Here’s Wired’s review as an example of the typical complaints I have read so far today.

So they’ve made a gamble: let the hardcore people download it for free and get the negative w-o-m out of the way as quickly as possible so that the “casual gamer” market will still buy it a month or two months or six months down the road. Ever since the Nintendo Wii proved that you didn’t have to kiss gamer ass to sell gazillions of units, there’s been a lot of interest in ways to capture the imaginations of the people who don’t buy the latest-and-greatest hardware and games. Personally, I don’t know if Spore is the right game to be trying this tactic. The SimCity series of games is the ancestry of Spore, and SimCity was not a game one picked up casually. Will Wright’s team got lucky with The Sims as a simpler way to re-imagine some of the concepts behind SimCity, and Spore incorporates many of the ease-of-use UI elements they developed, but still involves a lot more commitment than making your Sim go pee every three hours.

A lot of the let-down comes from the sheer unsupportable hype that has been swirling around for years. From the now-famous videos of Will Wright demoing the game at an E3 convention almost four years ago, it seemed like he had really come up with the ultimate game, and nobody did anything to disspell that impression, particularly as the release date slipped further and further away. My guess is that the demos we saw in 2004 were of a game that was nearly ready to ship with much more complex gameplay, but changes in the world of video games compelled EA to push Maxis to make changes again and again to try to live up to the rise of social networks, lessons learned about the pitfalls of MMORPGs, and the new “casual gamer” model. So the game was probably dumbed down a couple of degrees, and the interactivity model changed up a bit, all without disrupting the hype surrounding the few details that would occasionally slip out.

Having pre-ordered my copy ages ago from Amazon, I am content to wait until I get mine in the mail about a week from now. I’ve been waiting this long, what’s another week? It’ll give me the chance to read everyone else’s reviews, gripes, and suggestions, and if there are any presently-unknown bugs, there’ll be the chance for someone to find and report them. A lot of people are particularly unhappy about the digital rights management scheme built into the game — the infamous SecuROM software. They’re talking about it over at Slashdot, which has a link to a story about how some gamers are giving the game bad ratings at Amazon to try to drive down sales because of their displeasure with the DRM. The inclusion of SecuROM is not new news, so I don’t know what people are in a dizzy about it now, and the necessary cracks are available right along with the game itself at the usual places. I’ll be downloading the crack at the first sign of trouble from SecuROM, I can tell you that much.

Based on the complexity and depth of the SimCity series, I was sure that once Spore came out I’d be holed up in my den all winter with it, but it’s looking like it will not be quite the timesink I originally expected. Even the whispered rumors of Civilization V say it’s more than a year away, and I am really in need of a replacement for CivIV for a while. Looks like Spore won’t keep me going that long, but I hope I get at least a few weekends’ entertainment out of it.

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Hey AP – U R Doin’ It Rong!

The Associated Press has decided that they’re going to charge bloggers who quote more than five words in a row from an AP story, with a minimum charge of $12.50 for a 5-to-12-word quote. Be sure to read Cory Doctorow’s little screed in that BoingBoing link, because he nails it cold.

Meanwhile, in it’s announcement, the AP said it was meeting with some group called the “Media Bloggers Association”, but, as Teresa Nielsen-Hayden discovered, there is no such organization. There’s just some pathetic right-wing blogturd named Robert Cox who passes himself off as a “representative” of bloggers and has put up a site called “Media Bloggers Association” to justify his lame hornblowing. She dissects his shtick pretty thoroughly, so I hope the brain surgeons at the AP have a chance to read about who they’re dealing with before they think they’re going to start collecting any money from anyone.

Why is it that “old media” people have been so utterly unable to understand the mechanics of the “new media”? Thing like this, or the New York Times’ ill-advised “Times Select” paywall, do nothing but shriek out loud the complete cluelessness of the people who run these businesses. Even the television people are finally beginning to not fuck up every single thing they try, but the “dead tree” folks seem to think its still 1919 and William Randolph Hearst runs the world.

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Return Of The Zombie!

Digital Rights Management (DRM) is the name given to all those unpopular and generally ineffective technologies used to try to prevent people from doing whatever they want with their digital content (movies, games, music, etc.). Security guru Bruce Schneier wrote this piece all the way back in 2001 entitled “The Futility of Digital Copy Prevention”, which pointed out that all DRM schemes can and will be broken, and the only thing imposing DRM on customers does is to treat them like criminals. Nevertheless, DRM technologies continued to be a way of life with digital content until last year, when Apple went out on a limb and offered DRM-free music downloads from a major record label (EMI). Shortly thereafter, Wal-Mart demanded DRM-free music from their suppliers, and before you could say “Metallica Sucks” DRM was virtually gone from every record label.

But while the labels acquiesced on DRM, the RIAA has not stopped their witch hunt for “pirates”, and this Ars Technica post quotes the technical chief at the RIAA as saying that DRM will rear its ugly head yet again, especially as people stop buying single track downloads and/or CDs and move to subscription services. Over at BoingBoing, Cory Doctorow didn’t mince words about this:

The RIAA believes in “intellectual property,” which is a fancy way of saying: they believe that they get to own property, and you have to rent it. The bits on your hard-drive belong to them, and that means you have to install DRM that lets them control your PC so that you don’t do bad things with their bits. In the information age, “property” is the exclusive preserve of giant companies that can afford to register copyrights and sue to defend them, while the rest of us get to sharecrop all our embodiments of their property, from furniture to t-shirts to music to games to cars to PCs.

Meanwhile, on the software-and-games front, BioWare, the producers of the game Mass Effect said that the PC version of the game will use a DRM technology called SecuROM (which is well-known and despised by gamers everywhere for causing their games not to run) AND an activation system that will require the computer to validate itself online every ten days. But what really has people shooting steam out of their ears is that the guy who said this also claims that the very highly-anticipated game Spore will feature the same activation/validation scheme.. Les, who blogs as “Stupid Evil Bastard”, is so pissed off that he says he might not even buy Spore as a result, and my friend Solonor isn’t pleased that if he goes on a long business trip and shuts off his PC, his game won’t work anymore.

My online friend Art Wells said it best over at The Site Which Must Not Be Named:

You don’t buy software. You rent the right not to be sued or prosecuted for using it.

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Look, Listen, But Don’t Share

Speaking to analysts yesterday, Amazon CEO Jeff Bezos said that sales of the Kindle e-book reader are still outstripping their ability to fill orders (though he wouldn’t actually say HOW MANY orders there were).  Also this week, Amazon announced that it was acquiring audiobook company AudibleCory Doctorow points out that Amazon says they don’t plan to drop DRM from Audible products unless/until they begin to receive a lot of customer complaints.  Their e-books also come with a DRM scheme that makes it exceptionally difficult to do things like lend your e-book to a friend.  And yet, Amazon has been very loudly trumpeting the discontinuation of DRM on their MP3 downloads.

Media blogger Rex Hammock had quite a few things to say about Audible, Kindle, and Amazon yesterday, including the complaint that Macintosh support for the Kindle is virtually non-existent.  Given that Amazon is now going head-to-head with Apple in the content business, that was probably to be expected, as it was de rigeur among PC device makers for years to avoid Mac compatibility so as not to piss off Uncle Bill.

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Plus ça change, Bruce!

Via boingboing comes a link to this post that talks about the early days of radio broadcasting in Australia. In the beginning, the Australian government adopted a licensing plan that allowed each broadcaster to control its own frequency and to compel listeners to buy a fixed-channel receiver that would only allow them to listen to that one station. Anyone wanting to listen to multiple stations would have to buy a separate radio for each one. As the blogger points out, this scheme resembles the situation we have today with Digital Rights Management (DRM) that limits a user’s ability to use their media product any way they want. Not surprisingly, then, the result was similar — people found ways to hack their radios to receive more than one station, or simply didn’t bother to buy a radio at all because the restrictions made it too expensive and inconvenient.

A year later, the system was scrapped for a two-tier system of commercially-funded stations and license-funded stations that remains the basis for Australian broadcasting (radio and television) today (the British system, too).

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