Tag e-book readers

Not Kindling After All

So, the story making the rounds on the tech and gadget websites is that real sales figures for the Amazon Kindle e-book have finally surfaced and the total is 240,000 units. To put that into some sort of context, Apple sold almost 11,000,000 iPods just in March of this year. So there’s no imminent danger of the Kindle becoming the must-have gadget any time soon, but the sales figures are pretty much in line with what “The Experts” said. “The Experts” also expect sales to double or triple over the next four quarters. Combined with the sales of the e-books themselves (Amazon says they now have 145,000 titles available), the Kindle represents a billion-dollar-a-year revenue stream. That’s decent, though probably not as earth-shattering as some of the early pronouncements.

One blogging buddy of mine simply adores her Kindle and credits it with re-energizing her reading habit, and another blogger I regularly read is similarly ga-ga about his. Even one of the little old ladies I do tech support for is talking about buying one, so it’s clear that Amazon has managed to capture interest in an e-book reader far beyond the futile efforts of earlier e-book devices. I still can’t envision wanting one myself, though. I’ve never been one to tote a book along wherever I go, and remain content with paper books at home.

Unless…blogger and magazine editor Rex Hammock, who likes his Kindle (but with some reservations), mentions the 500-pound gorilla of gizmos in this post from May: could the Kindle survive at all if Apple decided to make an e-book reader as an extension of their iPhone product? The current form factor of the iPhone is too small to work well for in-depth reading, but if they made it a bit bigger it would be adequate. And if the device had the ability to do everything the iPod Touch (the phone-less iPhone) does PLUS e-books, it would be a formidable gadget indeed.

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Kindle Or Kindling?

Amazon Kindle e-book

The gadget sites are peeing all over themselves this morning about Amazon’s launch of their own e-book device, the “Kindle”.

Taking a note from the playbooks of Steve Jobs and Bill Gates, Amazon CEO Jeff Bezos bought himself the cover story of Newsweek to introduce the device as a bit of “newsvertising”. Plus the gadget site bloggers all got one to play with and feed the fanboy frenzy.

The scavenger-picked skeletons of previous e-book devices litter the electronic desert, and the iPhone/iTouch has already been declared the Big Deal of 2007, so personally I’m not really sure why they came out with this product right now. It’s not as though Sony were selling bajillions of their e-book reader and so somebody had to get in the game post haste. (Side note: I actually saw one of these in person for the first time last week, and the clarity of the E-Ink display was very nice, but I would still never buy one)

Blogger and all-around media-smart-guy Rex Hammock lays out exactly what he sees as the biggest weaknesses of the Kindle (which seem to boil down to “it’s not the iPhone”). Meanwhile, blogger and all-around media-smart-guy Seth Godin has his own complaints as the writer of books he’d like to sell. He invokes the Gillette Principle: give away the readers to get people hooked on them, THEN sell them the books. Given the repeated failure of e-book readers, this is probably good advice.

The only real market I see for e-book readers in the long term is as a text-book device. School departments and students alike would benefit from not having to buy expensive text books and deal with the issues that revolve around them — reselling used books, maintaining storage of books, being able to update editions without having to buy all new books, not to mention the drudgery of carrying 50 pounds of textbooks on your back all day. Amazon or sony or somebody could make a huge amount of traction by giving a reader to every student at a university or a middle school and providing their required texts for one year. Otherwise, this is just another Unloved Toy destined to waste away with the Charlie-in-the-Box and the Polka-dotted Elephant.

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