I think most people have at least some dim awareness of the existence of food stylists — the people who make all the food in ads look so damn appetizing — but probably don’t grasp quite how extensively they tweak the appearance of things. This video features a real food stylist giving away the secrets about how they make the burgers in fast food commercials look like something you would actually want to eat, as opposed to what you get when you hit the drive-thru:
At least these tricks involve using (mostly) edible items. Some food stylist techniques include using Elmer’s glue in place of milk in cereal ads, painting food with glycerin to make it look shiny and juicy, and spraying food items with spray paint to enhance color. Granted, nobody’s ever going to eat the food used in commercials and photo shoots, but it’s the sort of unrealistic expectation that food ads create that results in situations like Domino’s Pizza having to “reboot” their product because the reality was so unappetizing. (I wonder if they’re going to fix the pasta bowls, too)
Dear Harvey, Pete, Barry, Kevin, and every other weathermonkey on Boston-area TV: Enough is enough. The fucking blizzard was THIRTY-TWO YEARS AGO. It’s time to stop trotting out the same blurry videotape of cars stuck on Rt. 128 that is older than some of the people who are actually on your broadcast, just so we [...]
It’s going to be a long two months waiting for the iPad to actually ship so that all the tech bloggers and their hangers-on will stop writing so much speculative bullshit about iT and turn their attention iNstead to some other thing that’s going to Change Life As We Know iT. Since you cannot click [...]
Please, please, PUH-LEEZE stop talking about “What do we call the last decade?” Nobody could come up with an acceptable choice ten years ago, and nobody’s going to come up with one now. “Aughties” and “Naughties” are contrived and stupid, and so is the very idea that anything wraps up all nice and neatly into [...]
