Okay, seriously, is there ANYBODY left on the Internet who HASN’T heard about Kopi Luwak coffee by now? I mean, it seems like this particular item makes the go-round at least once a year, and I know beyond a shadow of a doubt that it’s been an Internet Classic since my first year as a blogger.
And yet, here it is AGAIN! The British press have all had this particular story about the London restaurant serving Kopi Luwak for £50 a cup (the beans alone retail for about $400/lb). Now link-blog Neatorama’s caught on to this, which means that it will spread around the rest of the “blogosphere” faster than you can say “cat shit coffee”. (Ugh, plus I had to use the word “blogosphere”. Now I have to go wash my hands…)
What IS the fascination here? They feed the whole coffee berries to a small wild cat called a civet, which shits the beans out intact because it can’t digest them, and the act of passing through the cat’s intestines supposedly improves the quality of the final product. Okay, we get it now! We don’t need to be told this over and over again just because the average attention span on the Internet is a microsecond.
I suspect that if you knew how a lot of foods are processed you wouldn’t find them any more appealing than coffee beans pooped out by a civet.
