They’re building a Sonic Drive-In on Main Street in my town. It’s just the latest in a number of retail constructions on the main drag in the past couple of years; you’d have no idea the entire economy was in the crapper by the number of construction sites. Sadly for the property developers, though, once they get the sites built, they don’t always have tenants ready to move in, and so there’s a lot of brand-new-but-half-empty retail space waiting for the time way, waaay off in the future, when somebody might want to move in. But I digress a little…
The Sonic is being built right next door to the McDonald’s, which cannot have the McDonald’s franchisee too happy. Previously, the space housed a car dealer. When the car showroom building was torn down a couple of weeks ago, everybody was abuzz wondering what would take the space, but now that the frame of the building is up, so is the large banner on the front of the site. No doubt the cognoscenti of our little suburb knew exactly what was going on well in advance, but for us hoi polloi it came down to a six-foot strip of vinyl tied to a temporary fence to bring the news.
It’s kind of a big deal, not just because our town lags behind all of its neighbors in sheer density of fast food chains that aren’t Dunkin’ Donuts, but because it’s only the second Sonic location in the entire state of Massachusetts. Indeed, it is only the second Sonic in ALL SIX New England states. The first Sonic opened last summer to much attention from cherry-limeade-starved souls, who were willing to endure two-hour lines, valet parking, and unholy traffic congestion on a major thruway (the infamous Route One strip). Needless to say, there is much tut-tutting and clucking by the villagers, who are worried that the already-busy section of Main Street will turn into a parking lot from all the looky-loos who will descend on us like a plague of french-fry-devouring locusts.
Having grown up in Maine in the 1970s, I have been down this road before. When we first moved to Lewiston-Auburn in the summer of 1971, there was only one McDonald’s for a “metro” area of about 70,000, and it was way on the outskirts of Lewiston, close to the Maine Turnpike exit. It was a huge deal when, several years later, a second McDonald’s was built on the Auburn side of the river, and then equally big deals ensued when Burger King arrived a few years after that, and finally, when I was in high school, Wendy’s. Maine, however, is always late to the party for the expansion of national retail chains; there are still only a small handful of Starbucks in the whole state (our town in Massachusetts got its Starbucks two years ago, but they are numerous in the Boston area).
In a bit of serendipity, this infographic is making the rounds online. It shows the distribution of the major fast-food burger chains in the United States. Here’s the Fast Company article that brought the map to the attention of the Internet, and here’s the original blog post from a site called WeatherSealed.com. The Fast Company version changed the background color to make the McDonald’s locations (which were plotted in black against a black background in the original) stand out better. It’s interesting to see that McDonald’s base is so tightly concentrated in the Northeast, but even more interesting to see the predominance of other chains in other regions: Dairy Queen, which is a rarity here in the Northeast and operates almost exclusively in its form as an ice cream stand, OWNS the South Central region in a way that McDonald’s can only dream of.
For the sake of the franchisee, I hope the arrival of Sonic goes better than the arrival of Krispy Kreme donuts a few years ago. The anticipation behind the opening of the Krispy Kreme in Medford was nothing short of insane, and the initial customer response was enormous, but after about a year the whole thing died right off and the Kripsy Kreme chain itself went into bankruptcy. The retail location sat empty for a long time before finally being picked up by the beloved local chain of roast beef sandwich shops, Kelly’s. Meanwhile, the Ghost Town Plaza across the street sure could use half a dozen tenants.
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