Starbucks takes a lot of heat as the symbol of “corporate coffee”, and some of it is entirely deserved, but at the same time they do really seem to be earnest about being more responsible as a corporation for their business decisions, and making more effort than a lot of other companies one could point to in doing beneficial things for their employees and for the “greater good”. This Fast Company story from a few weeks ago about the difficult decisions and choices the company invited upon itself in trying to legitimately address the issue of paper waste generated by all those damn cups is really a very interesting tale. I talked a little bit about “greenwashing” recently, and this article shows the difference between genuinely assuming a mantle of responsibility for an environmental issue and pulling bullshit PR stunts. It’s obvious that the “cup dilemma” has been a major PITA for the people involved, and exactly because Starbucks has plenty of critics scrutinizing its actions they have not been able to let themselves off the hook. Where they have drawn their limits, local groups have pursued action to make Starbucks even more accountable, and that keeps the pressure on to be real about the issue, and the company seems more willing to acknowledge its own shortcomings.
Tag recycling
Supermarkets From The Future
The British supermarket chain Tesco recently made news with the announcement that they had opened the “world’s first carbon-neutral supermarket”. The store, which was first announced in mid-2009, opened last month in the Cambridgeshire town of Ramsey. The building was constructed using a wooden frame built from sustainably-produced lumber, utilizes a 95% efficient combined-cycle heating and power plant, and has a built-in rainwater collection system to use for toilets and the store’s car wash. Tesco began making significant efforts toward reducing carbon emissions in their operations a couple of years ago, pledging to reduce their carbon emissions by 50% in some aspects of their business as soon as 2012.

On a much smaller scale than the massive retail presence of Tesco, a grocery in London called “Unpackaged” promises just that: no packaging of the goods sold in their shop. Their store is similar to the bulk food sections found in Whole Foods in the U.S.; customers are encouraged to bring their own refillable containers for dry goods, oils, and even cleaning products. Where packaging is unavoidable, they’ve made efforts to make sure that the packaging is recyclable, as you can see in the photo above. Needless to say, one little boutique grocery doesn’t make a huge impact the way a supermarket chain like Tesco does, but certainly retailers who can throw their weight around like Tesco or Wal-Mart could embrace this particular concept.
Over the last couple of years, many American supermarkets big and small have tried to get consumers to move away from one of the other scourges of landfills: plastic shopping bags. Just about every supermarket you go into now has reusable shopping bags featured prominently at the checkouts. The extent to which people actually use them is somewhat questionable; we must have at least a dozen reusable bags from all of the various supermarket chains in our area, and yet I’ll be damned if I can remember to bring them to the store with me when I go grocery shopping. Personally, I think the supermarkets could force the issue by charging a sufficiently painful fee for using plastic bags that would coerce the desired behavior, and probably nothing less than that will achieve the goal. But I digress. What I wanted to point out is that scientists at the Argonne National Laboratory have developed a process for converting the HDPE and LDPE plastics used in those bags into…you guessed it…carbon nanotubes! YAY NANOTUBES!!! This “upcycling” process is not really ready for widespread application because it’s very energy inefficient, but if that issue can be solved, it could result in a very inexpensive process for reducing waste and providing a source of a fundamental material for many electronic devices.
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To The Dustbin Of History, All Of You!
The changing of the calendar to a new year routinely brings so many “Best Of” lists and “year-in-review” articles that the people who write them simply bang out the verbiage in June or July and fill in the blanks the last week of December when the stories are due. A variation on the theme that I’ve seen a lot of recently is the call to do away with this or that bit of outmoded, outdated, or otherwise obsoleted object. (How’s that for alliteration, eh?)
Here are just a few of the ones I’ve encountered recently:
- The TSA — No argument from me here. The Theatrical Security Agency is a gazillion-dollar waste of taxpayer money that does next to nothing in the way of making air travel more secure, inconveniences tens of thousands of travelers every single day, and only serves the political goal of making body searches, inept authoritarian thuggery, and unnecessary panic-mongering palatable to the breadth and width of American society. Americans should be both shamed and outraged that this is the domestic manifestation of fighting “The War Against Terror”.
- Second Life — not one, but two articles that come to basically the same conclusion: stick a fork in it, it’s done. It’s not that people won’t join in on virtual worlds, it’s that they need a reason to do so. MMORPGs draw tens of thousands of users who come first for the game and then secondarily for the fuzzier goal of interaction. When there’s no clear “macguffin” to hang on to, people don’t stick around, and meanwhile idle hands become the devil’s workshop in the form of giant flying penises and other “griefer” tricks. It has soured the marketeers, who are still not sure what to do about virtual communities, and that may be the last hurrah. Try again in 2020, kids.
- Consumer-level Recycling — one of the biggest frauds perpetrated on the general public for the last 30 years is that somehow we could save the world by recycling our newspapers, cans and bottles. My blog-buddy GLS had a pretty decent rant about this not too long ago. Part of his argument, and one that I wholehearted agree with, is that consumer-level recycling would be virtually unnecessary if the upstream producers of the waste — that is, virtually every single manufacturer of consumer goods in the world — didn’t create so much packaging in the first place. But instead of Big Business taking a baby step or two towards responsible packaging, they shoved the burden of disposal down to the end-user, which allowed them to continue their merry capitalistic profiteering with as much cardboard, cellophane and styrofoam as they wanted. The market for “post-consumer” recyclable material is next to worthless. In Britain, three out of four communities now simply dump their collected recyclables in the landfills because there’s nothing else to do with them, and the storage of unwanted recyclable newsprint alone is costing the British government millions of pounds.
- Offshored Technical Support Call Centers — Even Stevie Wonder could have seen this coming from a mile away. Yes, first-level tech support is, was, and always will be grunt work that mainly consists of reading answers out of a support manual and/or passing along the phone call to someone who actually knows what the hell they’re talking about, but giving that grunt work to people with a poor command of spoken English and/or an utterly unintelligible accent was inevitably going to backfire. Giving Indian call center employees fake “American” names or trying to hide their accents by making your support only available through a web chat window wasn’t fooling or helping anybody. The typical person calling tech support is already either a) extremely frustrated or 2) unimaginably stupid or iii) both, and making them wait on hold only to speak with a person who can’t really help them in the first place and can’t make themselves understood to the average American is insulting and hostile.
- Platter-and-Head Hard Disk Drives — this post from a techblogger is one of a number I’ve seen lately that makes the argument that the end is in sight for Ye Olde Fashioned Hardde Drive. The Age Of Solid-State Drives is upon us at last. The number of write/erase cycles that flash memory can sustain has been increased by “two orders of magnitude”, which in turn should make it entirely feasible to put vast quantities of flash-based storage into servers, thus further compacting the size and power requirements of data center server hardware, and also rendering the need for SAN devices and other attached storage unnecessary. At the consumer level, flash memory is already available in laptops, but Toshiba’s announcement of a 256GB SSD laptop drive back in September means that mechanical drives are certain to be gone within 18-24 months.
- Movies on VHS — in truth, the end for widespread availability of movies on VHS in the United States ended when Wal-Mart decided to stop selling them in 2006, but the once-and-for-all end apparently came in October, when the last wholesaler of VHS movies shipped their last truckload. I worked in a video store through college, back when home video and video rental stores were the newest, hottest concept in entertainment, and it was a little bittersweet to learn that a part of that time of my life was a part of history. Of course, a lot of people in this country still have VCRs and collections of videotapes, and then there’s the large chunk of the planet which ends up using our castoff toys long after we’ve moved on to newer, shinier ones, so the total extinction is still probably 10 years away, but that’s truly another nail in the coffin.
- Wind Chill Factors — this Slate article tells us what I’ve suspected all along. The whole “feels like minus twenty” thing is crap shoveled up in big scoops to an audience that can’t seem to get enough panic-thrills out of the 11:00 weather report. The original wind chill factor scale was badly miscalculated and based on several erroneous assumptions, and the revised scale developed in 2001, while less extreme in its assertions, is still deceptive and unreliable as a predictor because of variance in wind speeds, humidity levels, and the effects of solar radiation. But, boy oh boy, don’t the weathermonkeys love it when they can scare the bejeesus out of us by telling us it’s going to “feel like” an Antarctic nightmare, when it’s really just plain cold.
- The Federal Communications Commission — I don’t see this happening, even with the Second Coming…er, I mean Obama’s inauguration…but legal scholar and occasional Internet superstar Larry Lessig wrote this piece for Newsweek which says it’s time to get rid of the FCC as it currently exists because it has outlived its original mission, and more importantly, because it threatens the innovation space for new and developing communications technologies with its obsolescence. In its place, Lessig says, create an “iEPA”, which he says stands for “Innovation Environment Protection Agency” (eeugh!) to work primarily to keep monopolizing media businesses and meddling politicians equally out of the realm of developing technology. Of course, that’s 180 degrees opposite of the way American government works in the first place, so I’d say the chance of this coming to pass is nil.
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Saving The Earth, One Catalog At A Time
Since the Halloween decorations are already in all the stores, and Labor Day is Monday, that must mean Christmas Shopping Season begins next week, right?
The approach of Christmas triggers an 80% increase in the amount of junk mail we get, especially in the form of mail-order catalogs. At one point a couple of years ago, we actually got a nasty-gram from our mail carrier telling us we’d better get a bigger mailbox OR ELSE. Fearing gun violence, we obliged, and now we have plenty of space for all the catalogs we get. Every single one of which goes directly into the trash…I mean recycling bin. I figure we are personally responsible for deforesting an area the size of Rhode Island every winter.
Enough is enough. It is possible to contact the Direct Marketing Association and have yourself taken off various mailing lists. Or you can sign up for the service offered by Green Dimes.com, who will monitor all the mailing lists to make sure you stay off of them AND will use the money you spend on purchasing their $15 “kit” to fund forest replanting efforts. Every kit is “worth” 10 trees. Thay may not quite reforest the entire surface of Rhode Island, but I hear they’re planning to just put down wall-to-wall carpeting across the entire state anyway.

