The video embedded above is about seven minutes long, but if you’ve got the time to watch the whole thing, the payoff is worthwhile. It’s a clip from a British television program that’s looking at how effective subliminal suggestion is in advertising. The presenter calls in a pair of ad agency creative guys to ask them to do a rapid 30-minute brainstorm on some basic ideas for a branding identity for a particular imaginary product. He doesn’t give them much background to go on. He also leaves a sealed envelope with them which contains a similar concept that has already been devised. The ad guys are not to look at the stuff in the envelope. And so they set about coming up with ideas for a quick pitch.
Watch the video and see if you can figure out the subliminal suggestions before they are revealed at the very end.
